Advertising plays an essential role in today’s world. It informs, entertains and promotes healthy competition.
Our aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too.
We build that trust by enforcing the Advertising Codes and acting swiftly when marketing communications break the rules.
Every week, the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors. As a result of our work - and the UK industry’s commitment to advertising responsibly - the vast majority of ads that we see are legal, decent, honest and truthful.
For more information visit http://www.asa.org.uk/Complaints-and-ASA-action/Monitoring-compliance.aspx
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